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Design profile
Visual identity for E-Wheels
E-Wheels aspired to establish a design profile and visual identity characterized by a seamless continuity across their entire brand.
Key enhancements to the profile encompassed:
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Materials
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Logo placement on backgrounds
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New color scheme
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Font usage
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Design for internal materials used within the company.
The interplay between the calm primary blue and the rich secondary sky-blue results in a harmonious blend.
E-Wheels is undergoing remarkable expansion, rapidly evolving from a local enterprise to a nationally renowned brand. E-Wheels places a strong emphasis not only on its customers but also on its internal team. Hence, it was paramount for E-Wheels that the design profile feels right for both its customers and employees.
The fifth design element of E-Wheels comprises minimalist lines meant to symbolize speed and electricity.
E-Wheels' primary logo consists of two distinct color variations: one for light backgrounds (positive) and another for dark backgrounds (negative).
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